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How to Choose the Right Roofing Material for Your Midwest Home

When it’s time to replace your roof, one of the biggest decisions you’ll make is which material is right for your home. In Wisconsin, where the weather can be tough — from heavy snow in winter to storms in spring — choosing the right roofing material isn’t just about appearance; it’s about performance, protection, and long-term value.

At Premium Roofing Solutions, we help homeowners across Southern Wisconsin make smart roofing decisions that last. If you’re just starting your research, here’s a breakdown of the most popular roofing materials and how to choose the best one for your needs.

1. Asphalt Shingles: The Most Popular Choice

Asphalt shingles are by far the most common roofing material in the Midwest. Why?

  • Affordable and reliable
  • Available in a wide range of colors and styles
  • Easy to install and repair
  • Typically last 15–30 years

They’re a great choice for most Wisconsin homes, especially if you want a balance between cost and durability. If your budget is tight but you still want solid protection, asphalt shingles are a safe bet.

2. Metal Roofing: A Strong Upgrade

Metal roofs have gained popularity in recent years, and for good reason. Here’s what makes them stand out:

  • Extremely durable — often lasts 40–70 years
  • Excellent in snow and ice — sheds moisture easily
  • Fire-resistant and low-maintenance
  • Higher upfront cost, but great long-term investment

In rural and semi-rural areas around Janesville and Rockford, metal roofing is becoming more common — especially for homes with steep pitches or those looking for a modern farmhouse style.

3. Cedar Shake: Timeless Beauty

For homeowners looking to enhance curb appeal, cedar shake roofs offer a rustic, classic look. But they’re more than just beautiful.

  • Natural insulation — helps keep your home cooler in summer, warmer in winter
  • Durable when properly maintained — lasts 30+ years
  • Requires regular upkeep to avoid moisture issues

If your home is in a wooded or historical neighborhood and you’re aiming for charm, cedar may be worth the investment — just know it needs a bit more TLC than other materials.

4. Composite or Synthetic Shingles: Versatile and Strong

Composite shingles mimic the look of slate, cedar, or tile — without the high cost or weight.

  • Weather-resistant and long-lasting
  • Often carry Class A fire ratings
  • Lightweight and low-maintenance
  • A solid middle-ground option

These are great for homeowners who want the appearance of a luxury roof, but with easier installation and a more budget-friendly price point.

How to Make the Right Choice

Here are a few questions to guide your decision:

  • What’s your budget? Asphalt is the most affordable. Metal and composite cost more upfront, but may last longer.
  • How long will you stay in the home? If this is your forever home, investing in a longer-lasting material may make sense.
  • What’s the style of your home? Different materials complement different architectural styles.
  • How much maintenance are you comfortable with? Some materials require more attention over time.

Still not sure? That’s what we’re here for.

Need Help Deciding? Talk to a Local Roofing Pro

Choosing a roofing material is a big decision — and one that impacts your home’s comfort, safety, and value. At Premium Roofing Solutions, we don’t believe in one-size-fits-all advice. We’ll help you evaluate your home, your goals, and your budget to find the best roofing solution for you.

📞 Call us today to schedule a free roofing consultation.